Simple Tips for Recent Graduates Trying to Name Their Business

Find the Perfect Name for Your Startup!

Finding the best name for your startup as a recent graduate doesn’t have to be a daunting task. With so many potential names to choose from and so many considerations to take into account, most times it’s hard to know where to start when setting up your business. 

And one of the primary things to do to give your business a fighting chance in the market is to give your business a fantastic name. The name you choose can have a big impact on how others perceive your company, and it should be something that resonates with your target audience and is memorable and easy to pronounce.
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And to help you out with this process, in this article, we'll be looking at some tips for finding the perfect name for your startup. We’ve particularly provided these guidelines in a way that best benefits you as a recent graduate desiring to enter the market.

• Five Quick Tips to Finding the Perfect Startup Name
  
  1. Research Your Competitors
  
  While you’re in search to find the perfect name for your business, it's important to research brands in your market, including competitors. Your competitors will already have established themselves in the market, so they'll have a good idea of what works and what doesn't. 
  
  By observing your competitors, you can avoid the mistakes they have made and ultimately build a strong brand and locate the right name for your business faster and more efficiently.
  
  Evaluate the kinds of names they use, their benefits and disadvantages, and consider whether the same type of name would work for your business. 
  
  2. Consider Your Brand Identity
  
  The hallmark of every good business name is that it reflects the brand’s identity. Therefore, when coming up with a brand name, think about the message you want to communicate and the image you want to create in the minds of your audience. 
  
  Your brand name should accurately reflect what your business is about and should be something that resonates with your target audience. Consider the type of language you want to use, the tone, and the style as well. 
  
  For example, if you're a hip and trendy startup, you would want to go for an edgy and modern name. Whereas, if you want clients to perceive your business as a professional and experienced one, it would be best to give your brand a name that hints at those qualities.
  
  3. Consider the Availability of a Premium Domain Name
  
  In the present day, we’re living in a digital world where the internet has influenced almost every aspect of human life, from how we communicate and work to how businesses operate in the market. That’s why it’s critical to give your business a stunning website and a premium domain name in order to build a good internet presence.
  
  It’s common knowledge that the best domain names are those that reflect the names of the businesses they’re associated with. So once you've found a viable business name, the next step is to confirm that it has a matching domain name. 
  
  A domain name is best when it’s short and easy to remember. Make sure your business name matches these criteria to get the most out of your domain name, as this will make your business more recognizable and will make it easier for customers to find you online. 
  
  However, if you’re finding it difficult to get a domain name out of your brand name, you can take an alternate route by finding a brand name through a premium domain name. You can use Squadhelp domains to get ideas of good domain names that can be made into business names.
  
  4. Make Sure it’s Memorable
  
  Your business name should be something that people can easily recall and pronounce. Avoid using words that are too long or difficult to say, as this will make it harder for people to remember and use your brand name conveniently. 
  
  Make sure your names are short, easy-to-use and also, catchy, and creative, as this will help make your brand stand out from others in the market.
  
  5. Be Unique
  
  Every business name should be unique, as hundreds of businesses in the market may be providing the same service you do. Picking a name similar to that of a competing brand with stronger branding would do your brand more harm than good, as this could confuse your customers and cause them to go to the other brand instead of yours. 
  
  Many companies have encountered legal problems due to trademark or copyright issues, and because of the bad reputation that resulted from these scandals, some businesses have failed.
  
  To avoid potential legal issues, conduct a trademark search to ensure that the name you've chosen is not already trademarked by someone else. You can do this through the USPTO. 
  
  You can also check with the local Chamber of Commerce to see if your chosen name is already registered or in use.
  
  Make the Most of This Information
  
  Finding the perfect name for your startup as a recent graduate can be a tricky process, especially when you have little knowledge of how business naming works. 
  
  Fortunately, we believe that by following these tips, you'll be able to locate a name that accurately reflects your new business and resonates with your target audience.
  
  Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 company that curates short, unique, and engaging brand names for early-stage businesses and Fortune 500 corporations. As the leading crowdsource naming brand, we've examined over a million suggestions and developed a thorough list of fascinating domain names online.